Have you seen the pictures and videos of Rema splashed on billboards in New York and Los Angeles and wondered what it's all about? Well, we've got the answer for you.
YouTube Music has added 14 new artists to Foundry, its global artist development program.
Following Foundry’s first class of artistes announced in April, this new class is the biggest yet, bringing this year’s total number of Foundry supported artists to 25.
As part of Foundry, which began in 2016, independent artists at early stages of their careers receive financial development support as well as marketing and promotion.
Artists partner with YouTube to experiment with content formats and learn best practices for growing and engaging their audience.
In addition, they are given access to new YouTube Music products, to share feedback and help shape future features.
In addition to Foundry, YouTube has also been offering support in the form of its Artist Spotlight Stories series, and social and fan events at YouTube Spaces for acts on it’s Artist On The Rise program, which was recently expanded to include a video content series produced in exclusive partnership with Genius.
The new Foundry class includes;
Norwegian bedroom pop singer-songwriter girl in red,
Rap and pop producer Kenny Beats,
London folk-rocker and shoegazer Beabadoobee,
Compton-raised house musician Channel Tres,
South Korean pop-rocker Sam Kim,
Country songwriter and solo act HARDY,
Parisian rapper Lean Chihiro,
Bay Area alt-reggaeton newcomer La Doña,
East England’s Alfie Templemann,
Nigerian rapper and singer Rema,
Hip-hop experimentalist JPEGMAFIA,
Japanese artist Sanari,
Atlanta R&B singer Baby Rose, and
Oakland rapper Guapdad 4000.
Foundry’s previous class of artists includes Port-au-Prince DJ and producer Michael Brun, midwestern psych-soul guitarist Omar Apollo, and Dublin rapper Kojaque. Earlier Foundry alumni include breakout stars like Dua Lipa — who has now earned over 11M YouTube subscribers — as well as Rosalía, Mercury Prize winner Dave, Gunna, Cuco, all innovative artists who joined the program at transformative moments in their careers.